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About Bronner's

Since 1945 - Bronner's Commercial Display

Whether you're decorating a city, mall, shopping center, park, church, zoo, lightshow, business or attraction, we can help! Our extensive line of indoor and outdoor Christmas decorations and custom-designed holiday displays can give you the look you're dreaming of. Our website offers a sampling of our line of commercial decorations.

Our Story
In 1951, while designing window displays for the Jennison Hardware Company in Bay City, Michigan, Wallace (Wally) Bronner met several merchants from Clare, Michigan, who were searching for Christmas decorations for their city lampposts.
To meet their needs,Wally and his first full-time staff member Eddie Beyerlein, designed and produced Christmas panels. That marked the beginning of selling Christmas decorations to communities, shopping centers and stores.
In 1954, Wally and his wife, Irene, constructed their first permanent building – a store that featured decorations for cities and shopping centers as well as gifts and trims for the home in many themes. Business continued to mushroom and Wally and Irene eventually created three locations before consolidating their growing business into one location on a 45-acre tract of land on the south end of Frankenmuth. The new address was appropriately designated as 25 Christmas Lane.
Today, the experienced display consultants at Bronner's Christmas Decorations continue the tradition begun by Wally Bronner – a commitment to providing quality products and exceptional, personal service to our valued customers.

Websites and email are wonderful tools but there are times when a personal touch is required, if you would like to consult with us in person, please give our Christmas Display Consultants a call at 800-544-6635.

Hours of Operation: Mon. through Fri. 9 am to 5 pm (EST)

Interested in trims for your home, or gifts for friends and family?
Visit Bronner's retail site at, featuring a sampling of the selection available from BRONNER'S CHRISTmas WONDERLAND, the world's largest Christmas store. Bronner's store in the picturesque town of Frankenmuth, Michigan, is visited by more than 2 million guests annually.

About Bronner's