About Us

In 1951, while designing window displays for the Jennison Hardware Company in Bay City, Michigan, Wallace (Wally) Bronner met several merchants from Clare, Michigan, who were searching for Christmas decorations for their city lampposts.

To meet their needs, Wally and his first full-time staff member Eddie Beyerlein, designed and produced Christmas panels. That marked the beginning of selling Christmas decorations to communities, shopping centers and stores.

In 1954, Wally and his wife, Irene, constructed their first permanent building a store that featured decorations for cities and shopping centers as well as gifts and trims for the home in many themes. Business continued to mushroom and Wally and Irene eventually created three locations before consolidating their growing business into one location on a 45-acre tract of land on the south end of Frankenmuth. The new address was appropriately designated as 25 Christmas Lane.

Today, the experienced display consultants at Bronner's Christmas Decorations continue the tradition begun by Wally Bronner a commitment to providing quality products and exceptional, personal service to our valued customers.